Archive | History

Levi’s Jackets.

Some daily eye-candy from our showroom.  There’s an entire secret history inside every Levi’s denim jacket – button codes, stitching colors, pocket shapes, tags and tags…. You can discover a lot about where your jacket came from and who made it by deciphering these secret codes.  If you’ve got some free time you should give […]

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Doc Martens & Red Laces.

Every culture has their secret codes and uniforms.  Some are totally obvious and overt but most are less obvious and esoteric.  Doc Martens, the classic U.K. boot, has been a favorite shoe across most of the punk spectrum.  Did you know lace colors are a code?  This is true and well documented.  Red laced DM’s […]

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The Clean Car Air Race of 1970.

Way back in 1970, a group of college students attempted to build cleaner, greener cars than Detroit was able to produce at the time.  (Think living green is a 21st century thing, do ya?) Earth Day was a year old, and all auto-makers were balking the recently passed Edmund Muskie Clean Air Act – which […]

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Ametora.

An excerpt from forthcoming Spring 2020 FM/AM Magazine article.  The Japanese vintage market has been strong for over 40 years.   It is no secret that the Japanese adore American vintage clothing and are willing to go great lengths to source the absolute best pieces.  American traditional style, from Champion Reverse Weave sweats to Levis […]

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Fashion As Design.

What We Wear – How We Wear It – Why We Wear It – What It Means – How It’s Made. These five simple questions are more important now than they ever have been before.   Life has become a system of mass-identification rituals.  Group-likes, viral-trends, social-shames – whatever.  We have flooded the internet with […]

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The Breakers Hotel.

Henry Flagler opened The Breakers Hotel to support his newly constructed Florida East Coast Railway. In 1896 it was known as the Palm Beach Inn.  Guests flocked and soon began requesting rooms with views “over the breakers (waves)” and thus, was renamed The Breakers Hotel in 1901.  Rooms were $4 a night and included 3 […]

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Greg Brady X Stanley Desantis

Everybody knows Barry Williams, who played Greg Brady in The Brady Bunch.  You see a simple Greg Brady promo tee that’s been nicely autographed and dedicated to ‘Jasmine,’ by Mr. Williams himself. Do you know who made this tee?  Enter Mr. Stanley DeSantis – actor, pop culture merchant and soap dealer.  Mr. Desantis’s filmography includes […]

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Rolled Denim Cuff Facts.

Did you know that the rolled denim cuff originated in the cowboy days?  Cowboys would store their precious belongings or small stuff that wasn’t practical to be kept in saddle bags.  Coins, small liquor, bottles and cigarettes were often slipped right into the rolled cuff for easy access while on horseback.  There’s even tales of […]

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The Baja.

The Baja.  Californian surfers brought these back from their Mexican surf trips.  Over the years these ubiquitous jackets have been adopted by hippies, post-hair metal rockers, and various other sub-cultural groups.  Also known as Sudadera de jerk,

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