Archive | History

Levis & Lee?

Lee or Levis? A brief history of the two denim icons. Levis (the brand, as we know it) was founded in May, 1853 by German immigrant Levi Strauss.   Strauss “borrowed” denim work wear from France and capitalized on the booming US/California work trade by offering durable and affordable chore wear for the working classes.  […]

Continue Reading