Rockies were born from a merger between two major western shirt manufacturers – the Miller Stockman Company and the Prior Company. Prior sold a line of women’s denim under the brand name Rocky Mountain Jeans (which if you find today, are still Rockies, or shall was say, the O.G. Rockies). Miller Stockman ran with the idea of transitioning traditional western women’s wear styles into more modern, updated categories. The super high waists, snazzy colors and CINCH BELTS (for men, too!) laid ground for alternative western wear for the modern customer. Although big brands like Wrangler and Levi’s maintained their positions at the top of the game, Rockies and their imitators defined a fashion movement that will forever be solidified as a 90’s staple. These jeans may not have been for real ropin’ out on the plains but they sure did a hell of a good job lookin’ sharp, anyway.