Tag Archives | denim evolution

Levi’s Jackets.

Some daily eye-candy from our showroom.  There’s an entire secret history inside every Levi’s denim jacket – button codes, stitching colors, pocket shapes, tags and tags…. You can discover a lot about where your jacket came from and who made it by deciphering these secret codes.  If you’ve got some free time you should give […]

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Ametora.

An excerpt from forthcoming Spring 2020 FM/AM Magazine article.  The Japanese vintage market has been strong for over 40 years.   It is no secret that the Japanese adore American vintage clothing and are willing to go great lengths to source the absolute best pieces.  American traditional style, from Champion Reverse Weave sweats to Levis […]

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Fashion As Design.

What We Wear – How We Wear It – Why We Wear It – What It Means – How It’s Made. These five simple questions are more important now than they ever have been before.   Life has become a system of mass-identification rituals.  Group-likes, viral-trends, social-shames – whatever.  We have flooded the internet with […]

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The Baja.

The Baja.  Californian surfers brought these back from their Mexican surf trips.  Over the years these ubiquitous jackets have been adopted by hippies, post-hair metal rockers, and various other sub-cultural groups.  Also known as Sudadera de jerk,

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The Vintage Proposition.

The Vintage Proposition.  (Or the modern concept value proposition) Vintage gear is getting expensive!  Come on!  I guess vintage threads have always been sorta expensive if you’re getting down with serious pieces.  Rock tees, leather jackets, a great pair of boots – they’ll all set you back.  Which is where this weeks value idea comes […]

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