Tag Archives | rugged style

Levi’s Jackets.

Some daily eye-candy from our showroom.  There’s an entire secret history inside every Levi’s denim jacket – button codes, stitching colors, pocket shapes, tags and tags…. You can discover a lot about where your jacket came from and who made it by deciphering these secret codes.  If you’ve got some free time you should give […]

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Vintage Accessories – Beyond.

Vintage accessories are a huge category.  Classics include sunglasses, jewelry, etc.  Ever think of a vintage keychain to pair with your vintage ride?  We do.  And we love them.  Some of the above are hanging in the store right now for you to pick up.

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Ametora.

An excerpt from forthcoming Spring 2020 FM/AM Magazine article.  The Japanese vintage market has been strong for over 40 years.   It is no secret that the Japanese adore American vintage clothing and are willing to go great lengths to source the absolute best pieces.  American traditional style, from Champion Reverse Weave sweats to Levis […]

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Fashion As Design.

What We Wear – How We Wear It – Why We Wear It – What It Means – How It’s Made. These five simple questions are more important now than they ever have been before.   Life has become a system of mass-identification rituals.  Group-likes, viral-trends, social-shames – whatever.  We have flooded the internet with […]

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Rolled Denim Cuff Facts.

Did you know that the rolled denim cuff originated in the cowboy days?  Cowboys would store their precious belongings or small stuff that wasn’t practical to be kept in saddle bags.  Coins, small liquor, bottles and cigarettes were often slipped right into the rolled cuff for easy access while on horseback.  There’s even tales of […]

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The Baja.

The Baja.  Californian surfers brought these back from their Mexican surf trips.  Over the years these ubiquitous jackets have been adopted by hippies, post-hair metal rockers, and various other sub-cultural groups.  Also known as Sudadera de jerk,

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The Vintage Proposition.

The Vintage Proposition.  (Or the modern concept value proposition) Vintage gear is getting expensive!  Come on!  I guess vintage threads have always been sorta expensive if you’re getting down with serious pieces.  Rock tees, leather jackets, a great pair of boots – they’ll all set you back.  Which is where this weeks value idea comes […]

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