Tag Archives | vintage

Ametora.

An excerpt from forthcoming Spring 2020 FM/AM Magazine article.  The Japanese vintage market has been strong for over 40 years.   It is no secret that the Japanese adore American vintage clothing and are willing to go great lengths to source the absolute best pieces.  American traditional style, from Champion Reverse Weave sweats to Levis […]

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Fashion As Design.

What We Wear – How We Wear It – Why We Wear It – What It Means – How It’s Made. These five simple questions are more important now than they ever have been before.   Life has become a system of mass-identification rituals.  Group-likes, viral-trends, social-shames – whatever.  We have flooded the internet with […]

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Fashion & Water Consumption.

Do you know how much water it takes to make a tee shirt? 713 Gallons. Do you know how much water is used to make a pair of jeans? 1800 Gallons. These are insane statistics.  Based on simple math, we figure we’re saving millions of gallons of water by wearing vintage clothing.   For context, […]

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Fabric Consideration.

Quality (Old) Fabrics Vs New Fabrics Last week, a customer commented that older fabrics have a different feel than what most folks are used to feeling when shopping for contemporary clothing.  Sounds like a simple observation, but oh no, there’s more to that thought than you think.  The ‘hand’ of any fabric – the way […]

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