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Vintage Clothing Trends

Levi's Jackets.

Levi's Jackets.
Some daily eye-candy from our showroom.  There's an entire secret history inside every Levi's denim jacket - button codes, stitching colors, pocket shapes, tags and tags.... You can discover a lot about where your jacket came from and who made it by deciphering these secret codes.  If you've got some free time you should give your jacket a second look.  You might find something surprising. Continue reading

Denim Details.

Denim Details.

A true-vintage piece from our stock. Sold. Buy fewer, better things.

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Ametora.

An excerpt from forthcoming Spring 2020 FM/AM Magazine article. The Japanese vintage market has been strong for over 40 years. It is no secret that the Japanese adore American vintage clothing and are willing to go great lengths to source the absolute best pieces. American traditional style, from Champion Reverse Weave sweats to Levis denim, evolved out of necessity. Home spun fibers and natural materials sewn together to be durable and made to last used to be a normal thing. Kids went shopping at the beginning of the school year with the mindset to make whatever they were lucky enough to receive last the entire year. That’s a lot of baseball games, school dances, 4-H contests, after school jobs, sporting events and weekend fun. These clothes had to make it through all of that. Same for adults - a quality chore jacket and a keen wool sweater both had to make it through more than one season. Clothing, after all, was expensive. For this conversation you can lump those generations - the 1940s, 50s, 60s, 70s into one group. This was the manufacturing peak of what is considered ‘American Traditional style.’ The best denim was made then. They best suits. The coolest Converse sneakers. The best leather jackets. It was all good. And the post WWII Japanese took notice. Quality is what is most important when seeking vintage clothing. Hold a 1960’s Levi’s BIG E jacket and then hold one made today - they’re different. Really different. A culture that respects materials and has senses of place will naturally find the beauty in a well made garment. Intrinsic wabi-wabi qualities like a perfectly sharpened crease, gently worn button holes, and the value of a sun faded sweatshirt are key components to the Japanese vintage collector. However, there are some who value pristine, untouched vintage in high regard..... The Article will be published in full next year. Continue reading

Fashion As Design.

What We Wear - How We Wear It - Why We Wear It - What It Means - How It's Made.

These five simple questions are more important now than they ever have been before. Life has become a system of mass-identification rituals. Group-likes, viral-trends, social-shames - whatever. We have flooded the internet with our 'individual expressions.' Back in the day, it used to be important to watch the the cool folks start new trends INDIVIDUALLY. Now we watch and see who the 'early adopters' are and who's 'dressing like so & so' before everyone else, eventually, does, too.

Sounds, boring, to me.

So let's think. Who are you? What do you want to tell the world? How are you able to do that? Here's two quick examples:

Eco-conscious young folks can all be seen wearing the same brands, for the same reasons (functional, fashionable, trendy) - recycled, sustainable manufacturers etc. Denim-Dudes (and Dudettes) hunt out those 19.5oz chore jeans and brass chain-wallets - functional, fashionable, trendy - made in USA, natural materials, long lasting product etc.

Just a little lo-fi thought food for you all.

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The Baja.

The Baja.
The Baja. Californian surfers brought these back from their Mexican surf trips. Over the years these ubiquitous jackets have been adopted by hippies, post-hair metal rockers, and various other sub-cultural groups. Also known as Sudadera de jerk, Continue reading

Vintage Squad.

Vintage Squad.

Vintage + Summer = good times. A shot from one of our recent photo spreads.

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Shake it.

Shake it.

Double vintage. Vintage camera. Vintage Film. Vintage Clothing. Recent photo shoot.

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Summer Heat.

Summer Heat.

A quick behind the scenes film shot from one of our recent photo shoots. Damn it's hot out.

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The Vintage Proposition.

The Vintage Proposition. (Or the modern concept value proposition) Vintage gear is getting expensive! Come on! I guess vintage threads have always been sorta expensive if you’re getting down with serious pieces. Rock tees, leather jackets, a great pair of boots - they’ll all set you back. Which is where this weeks value idea comes to play. The question of how often you’ll wear something is an easy reality - and a useful decision making tool, too. Lets say a pair of vintage jeans sets you back fifty bucks. You’ll probably wear those jeans every day for at least a year. That’s 50/365. By the math that’s a pretty cheap investment in quality and happiness. Now, a vintage rock tee may set you back two hundred bucks. And you’re likely to wear it maybe once a week. That’s 200/52. Considerably higher than those vintage Levi’s you swiped from our shop. Guess it’s really just all in the math and down to what your budget can handle. Unless there’s something so rare, so amazing and so cool that you’ll chance not paying the rent on time to have. And well, when that happens, you just gotta buy it. Continue reading
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