Rockies Jeans.
Rockies were born from a merger between two major western shirt manufacturers - the Miller Stockman Company and the Prior Company. Prior sold a line of women's denim under the brand name Rocky Mountain Jeans (which if you find today, are still Rockies, or shall was say, the O.G. Rockies). Miller Stockman ran with the idea of transitioning traditional western women's wear styles into more modern, updated categories. The super high waists, snazzy colors and CINCH BELTS (for men, too!) laid ground for alternative western wear for the modern customer. Although big brands like Wrangler and Levi's maintained their positions at the top of the game, Rockies and their imitators defined a fashion movement that will forever be solidified as a 90's staple. These jeans may not have been for real ropin' out on the plains but they sure did a hell of a good job lookin' sharp, anyway. From Sun Up to Sun Down - there's a Rockies fit for every mood.
Please please bring back rockies! I found a pair today thrifting. Almost cried because they were to small. Bought them anyways. It’s hard to find a pair of rockies.
Please bring back the Rocky Mountain jeans. I really love them. I still have 2 pairs.
Pls bring back rockies. Loved wearing them. Tired of hip huggers.
I used to wear rocky mountain jeans and I loved them. I wish they would come back. They are awesome . Love the different colors representing tightness. Green, red , yellow tag being the tightest fit. Miss buying them at the Farm Supplies and Boot Barn’s.
I loved my Rockies! I’m back down to the size I was in the 90s after having children, a divorce, a new life and I feel like the only the only “jean” out there I can wear that fits decent is Levi’s Skinny. I would love to be able to fill my closet with Rocckie again, please bring them back!